Pitching Journalists: 11 Dos and Don’ts (Then and Now)

I revisit a post I wrote in 2015, when I was a journalist, regarding advice for pitching journalists. Read on to learn how my perspective has changed after leaving the newsroom.

When I wrote this piece on Medium in 2015, I was working as a journalist covering the venture community, and I often found myself frustrated with poorly crafted PR pitches. In fact, right before this story, a PR person flat out lied to me, so I was a bit raw at the time.

Years later, as I help entrepreneurs and investors with media strategies and storyt…